
Optimizing Demand Planning: From Assessment to Brightening the European Market
A globally operating B2B lighting manufacturer, with its European headquarters in the Netherlands, was struggling with a combination of performance-suppressing factors: high inventory levels, a backlog of undelivered orders, and high logistics costs. The core of the problem consisted of several elements: lack of visibility in demand planning, low maturity of the S&OP process, limited use of the S&OP tool (Optimact), and the need to build up the planning organization.